Holiday Rental Popolo Rome

With a 85% occupancy rate, a holiday rental in Popolo generates between €3060 and €6630 per month. The average nightly price ranges between €120 and €260, with peaks at weekends and during Roman events. Professional management typically increases these figures by 20–30%.

Popolo is considered a neighbourhood with very high, among the highest in Rome demand for short-term rentals. Piazza maestosa e accesso a Villa Borghese. The constant presence of turisti culturali and famiglie ensures 85% occupancy and revenues between €3060 and €6630/month.

Main management costs include: platform commissions (15–22% of revenue), cleaning (€50–80 per turnover), routine maintenance (1–2% of property value/year), utilities (~€120/month) and taxes. On total revenues of €3060–€6630/month, operational costs typically amount to 35–45%.

The optimal strategy for short-term rental in Popolo is based on: dynamic pricing calibrated to local seasonal demand, optimised listings on at least 3 platforms, maintaining a review score of ≥4.8 and fast guest response. This combination maximises occupancy at 85% with average prices of €190/night, generating €3060–€6630/month.