Market · Rome

Data and statistics
on short-term rentals

Occupancy, average prices, trends by zone and investment opportunities in the Rome vacation rental market.

Data updated to June 2026 · Analysis based on Rome properties managed in 2026

Average occupancy

79%

Roman historic centre

Average nightly rate

€158

High season 2026

Annual revenue

€42k

Average 1-bed apartment

Analysis by neighbourhood

Performance by zone

Occupancy, prices and revenue data for the main areas of Rome.

ZoneOccupancyPrice / NightRevenue / MonthTrend
Trastevere88%
1854,900↑ Rising
Navona86%
1955,050↑ Rising
Pantheon85%
1904,850↑ Rising
Trevi84%
1804,550↑ Rising
Prati82%
1654,200→ Stable
Monti80%
1553,900↑ Rising
Campo de’ Fiori83%
1754,400→ Stable
Testaccio75%
1353,200→ Stable
San Lorenzo72%
1202,850↑ Rising
EUR68%
1152,600→ Stable
Analysis

Key insights and opportunities

Key Insights

  • The historic centre maintains occupancy above 80% all year round
  • University districts show strong growth (+15% YoY)
  • Best periods: April–June and September–October
  • Premium prices in established tourist areas

Opportunities

  • Emerging areas with high potential: Garbatella, Ostiense
  • Growing demand for long stays (1+ months)
  • Potential price increase with professional dynamic pricing
  • Rising demand for authentic local experiences
Tailored analysis

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